Having worked on several brands and brand systems, especially with internationally dispersed teams, the need for a centralised brand documentation centre and brand asset distribution centre became increasingly apparent to me.

At companies I have worked at, we have built custom single-build brand centres, and some clients I have worked with have tested (and ultimately ended contracts with) available solutions such as Bynder. In these cases, however, either efficiency is low for high customisability, or costs are very high for a system that is limited in its simplicity.

Revoratio is a proposed solution to this: a web app that is dedicated to the construction of brand guidelines and asset distribution websites.

Extensive limited scope

To avoid the complexity and cost of a solution such as Bynder (which, impressive as it is, is overkill for small to medium brands) I selected the 3 areas of a brand centre experience revealed to be most crucial: Guidelines, Assets, and an Inspiration Showcase.

Within this, I pushed features as far as possible in terms of giving users the flexibility to build a centre with their identity and content, but imposing logic systems and standard practices of navigation of high-quality brand centres (documentation websites).

Powerful controls, simple interface

With a large number of options and controls available, I strove for a simple, intuitive interface. The interface needed to seem powerful and professional, yet accessible and intelligible. This was for design and marketing teams, not industry web professionals.

The principle was to give complete control to users who sought it, but set up defaults such that a simple content creator could also build a brand centre.

While the development of Revoratio remains to be completed, I built a Gatsby docs template dedicated to brands (with special blocks for colour, typography etc.) to quickly deploy basic brand guidelines websites.

You can view the setup guide and sample here.

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