Cuddles for Cubs is a startup children’s sleepwear and loungewear brand based in India. They focus on sustainable, gender-neutral products for little ones…little cubs!
The brand needed a friendly, comfortable and cosy image, to appeal to young parents and toddlers.
Introducing Coco
The brand logo, and mascot, Coco was born. A friendly, gender-neutral lion cub, Coco is always sleepy, always comfy, and always cuddly. With every one of Coco’s clothes, you’re wearing one soft hug.
