Mihika Shilpi

I am not the first to advocate the idea, but I am conscious as I design that what I create has a functional purpose. Design, unlike art, is a means of creating comprehension, conversion, conversation or capability. The aesthetic choices I make, such as font, colour or scale; and the structures I propose, such as architectures and systems, are all driven by a vision to create experiences that are intelligible, memorable and meaningful.

Whilst I enjoy the creative challenge of design, I strive to build efficient systems which are ergonomic, human and make end-user experiences better, to ultimately optimise performance. This can range from something as simple as designing and structuring palatable spreadsheets to more complex processes such as setting up data collection automation, recommending just-right software and developing multi-site generators.

I work with clients across sectors and the globe. This is perhaps the most rewarding aspect of the work I do: the conversations and insights I gain into everything from industrial steel fabrication to private equity to sustainable tourism and even children’s clothes. I have worked with startups and young businesses as well as with large corporations and industry stalwarts. With clients across the Americas, Europe and Asia, work is always an adventure.

I am passionate about mathematics (specifically theoretical mathematics — think linear algebra), I enjoy dabbling with code (anything from PHP and JS to Python), I like to build efficient systems (my Google Sheets and Notion have as much design input as any project) and I spend time teaching and exploring instructional design (because I love teaching, and I think there is massive scope to create magic in learning environments).

I live in Paris, but travel as much as the calendar lets me — places that I have been capturing in black and white. I am constantly on the hunt for great restaurants, smooth coffee, beautiful books and spectacular views.